If you’re a small Irish business thinking about selling online, two names come up constantly: Stripe and Shopify. They’re often compared like-for-like, but they’re not really the same kind of product — Shopify is an all-in-one hosted store platform, while Stripe is a payment processor that plugs into a website you already own. Here’s how they actually compare, and why Stripe is usually the better fit when you’re building a custom site rather than replatforming your whole business onto someone else’s store builder.
What’s the Actual Difference?
Shopify is a complete ecommerce platform — hosting, themes, checkout, inventory, and app ecosystem all bundled together. You build your store inside Shopify’s system, using its templates and its rules.
Stripe is a payment processor, not a platform. It doesn’t host your site or give you a storefront — it handles the actual card payment securely once someone hits “buy” on a website you (or your developer) already built and control. That’s why it pairs naturally with a custom-built site: you get the exact design and functionality your business needs, with Stripe quietly handling checkout in the background.
Pricing: No Monthly Fee vs a Platform Subscription
This is where the two diverge most for a small business:
Stripe: no setup fee and no monthly fee. You pay per transaction only — 1.5% + €0.25 on standard EEA cards (which covers most Irish customers), 2.8% + €0.25 on premium EEA cards, 2.5% + €0.25 on UK cards and 3.15% + €0.25 on other international cards, plus 2% if a currency conversion is needed. Apple Pay and Google Pay are charged at the same card rates.
Shopify: a mandatory monthly platform fee starting at roughly €24–32/month for the entry-level Basic plan (rising to €69–92/month on Grow and €289–384/month on Advanced), plus card transaction fees on top — 2% + €0.25 on Basic, 1.7% + €0.25 on Grow, and 1.5% + €0.25 only on the pricier Advanced plan (Shopify’s rates are quoted excluding VAT). The lower monthly figures are for paying yearly up front.
If you use a payment provider other than Shopify Payments on a Shopify store, Shopify adds an extra surcharge on top of that — 2% on Basic, 1% on Grow, 0.6% on Advanced — so you effectively pay twice for the privilege of not using their in-house processor.
For a small Irish business selling a handful of products, that platform fee alone can add up to €288–384 a year on Basic before a single sale is made — money that goes to the platform rather than into growing the business.
Fees as published on Stripe’s and Shopify’s Irish pricing pages in September 2026. Both change from time to time, so check the current rates before you decide.
A Worked Example: €2,000 a Month in Sales
Say you sell 50 orders a month at an average of €40, all paid with standard EEA cards. Here’s roughly what each setup costs in a month:
| Setup | Monthly fee | Card fees (50 × €40) | Monthly total |
|---|---|---|---|
| Shopify Basic, billed monthly | €32.00 | €52.50 | €84.50 |
| Shopify Basic, billed yearly | €24.00 | €52.50 | €76.50 |
| Custom site + Stripe (Glenclave hosting) | €19.99 | €42.50 | €62.49 |
That’s a difference of about €170–265 a year at this volume, and the gap grows as you sell more, because Stripe’s 1.5% is lower than Shopify Basic’s 2% on every order. To keep the comparison fair, the custom-site row includes our €19.99/month hosting; it leaves out the one-off build cost on both sides, since a Shopify store usually needs a paid theme, apps or setup help too.
Ownership & Flexibility
With Shopify, your store lives inside Shopify’s ecosystem — built on their themes, subject to their app marketplace, and tied to their platform for as long as you sell online. Moving away later, or making changes outside what their theme editor allows, can mean real limitations or extra development cost.
With a custom-built site and Stripe handling payments, the website is entirely yours — the design, the code, the hosting, and the content. There’s no monthly rent to a platform for the right to keep selling, and no constraint on what the site can look like or do beyond what you and your developer decide.
Why Stripe Usually Wins for a Small Business Site
For most local Irish businesses selling a focused range of products or services — rather than running a large multi-channel retail operation — Stripe on a custom site tends to make more sense:
No platform subscription — just simple hosting and card fees that only apply when you actually make a sale.
Lower transaction fees on standard European cards than Shopify’s entry-level plan.
A website that looks and works exactly the way you want, not constrained by a theme system.
One integrated site for your whole business — services, portfolio, and shop — instead of a separate store on a different platform.
No risk of paying twice (platform fee plus surcharge) if you ever want a different payment provider down the line.
Selling Online from Ireland: VAT and Payments
Whichever you choose, a few things apply to every Irish online shop:
When you need to register for VAT: Revenue’s thresholds are €85,000 a year if you mainly sell goods and €42,500 if you sell services. Below those, registration is optional.
Selling to consumers elsewhere in the EU: once your cross-border sales to consumers in other EU countries pass €10,000 a year, you charge VAT at the customer’s country rate. The One Stop Shop (OSS) scheme lets you report all of it in a single quarterly return to Revenue instead of registering in each country.
Calculating VAT at checkout: Shopify includes tax calculation in its plans. With Stripe, a simple Irish-only shop can have VAT built into the prices, and if you sell across the EU, Stripe Tax can work out the right rate per country for 0.5% per transaction on its no-code option.
UK and Northern Ireland customers: UK-issued cards cost more to process on Stripe (2.5% + €0.25 rather than 1.5% + €0.25), so it’s worth factoring in if a lot of your orders come from across the border.
How Irish shoppers pay: cards, Apple Pay and Google Pay are what most customers expect at checkout, and both Stripe and Shopify Payments support all three.
This is general information, not tax advice. Your accountant can confirm exactly what applies to your business.
When Shopify Might Be the Better Call
To be fair to Shopify: if you’re running a large catalog, need built-in multi-channel selling (marketplaces, social shops, POS), or want a huge library of pre-built apps without any custom development, Shopify’s all-in-one approach can genuinely save time. It’s a solid choice for businesses that want to move fast on a big catalog and don’t mind trading some flexibility — and cost — for that convenience. For a small local business with a focused product range, though, that overhead usually isn’t worth paying for.
Where This Leaves You
Every Glenclave E-Commerce Plan builds Stripe directly into your own custom website — no platform subscription, no theme constraints, and a shopping experience that matches the rest of your brand. If you’re weighing up Stripe against Shopify for your own business, a short conversation is usually enough to work out which setup actually makes sense for what you sell.
Founder of Glenclave — a Dublin-based freelance web developer building custom, high-performing websites for small businesses across Ireland. More about Glen ›
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